I came across this article, and had to share it. Facebook is now seeking how to develop community that is real and authentic. Many churches are attempting to do the same thing – for a different reason.
At Facebook, mere “sharing” is getting old. Finding deeper meaning in online communities is the next big thing.
CEO Mark Zuckerberg is no longer satisfied with just connecting the world so that people can pass around baby pictures and live video — or fake news and hate symbols. So the Facebook founder wants to bring more meaning to its nearly 2 billion users by shepherding them into online groups that bring together people with common passions, problems and ambitions.
The article explains how their leadership team is seeking to move Facebook from social sharing into communities where people find genuine community. Community is powerful. As humans, we were created to be in community with one another. The ability to develop a community is so essential, that I present it as one of the basic developmental factors of adulthood.
Facebook is facing an uphill battle. While still the largest (by far) of the social media platforms, Facebook is facing decline among today’s adolescents and emerging adults who prefer to use Snapchat or Instagram. This decline in popularity is causing them to rethink social media.
The main cause for this change is money. Facebook made $27 billion dollars on advertising last year. The longer that people stay on Facebook, the more income that they produce.
According to Anita Blanchard, virtual communities “can fill a fundamental need we have for a sense of belonging, much like eating or sleeping.” The real hurdle for building authentic community is whether virtual communities, can truly provide undivided attention, a warm embrace, or help when your car won’t start.
If you are looking for a virtual community to join, check out the EA Network – a network of people who desire to minister to the needs of emerging adults.
- Virtual Communities
- Developing Community – A developmental task of emerging adulthood
- A Vision for Emerging Adults in your community
- Facebook in decline among teenagers